Creator Toolbox: Tools, Mindset and Workflows for Content Creators

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Colin Gray and Jacob Anderson

07 May 2024

50m 51s

From Blogger to Brand Ambassador: Richard Tubb's Creator Journey

00:00

50:51

Ever wondered how a tech blogger becomes a sought-after brand ambassador? Discover the inspiring journey of Richard Tubb, from IT business owner to influential content creator in the Managed Service Provider (MSP) industry.

Colin Gray and Jacob Anderson sit down with Richard Tubb to explore his two-decade journey in content creation, discussing the tools, strategies, and mindset shifts that have shaped his success. From leveraging new technologies to building long-term brand partnerships, Richard shares invaluable insights for creators at any stage of their journey.

In this episode, you'll learn:

  • How to evolve from a blogger to a respected industry voice
  • Strategies for building and monetizing your audience
  • The power of experiments in content creation
  • Tips for forging valuable, long-term brand partnerships
  • Tools and techniques to enhance your content workflow

Tools discussed:

  • Elgato Teleprompter: A game-changer for video content creation
  • Crazy Egg: Website optimization and user behavior analysis
  • Adobe Premiere: Advanced video editing with new AI-powered features
  • Manifestly: Streamlining team workflows with collaborative checklists

Featured creators:

  • Paul Green (MSP Marketing Edge): Blending old-school marketing tactics with modern content strategies
  • John Espirian (LinkedIn Nerd): Master of relentless helpfulness and LinkedIn content optimization

Richard, Colin, and Jacob dive deep into the evolving landscape of content creation, discussing how to maintain authenticity while working with brands, the importance of valuing your audience, and the mindset shifts necessary for long-term success in the creator economy.

Try this workflow: The "Experiment" Approach

  1. Identify an area of your content strategy you want to improve
  2. Frame the change as an "experiment" rather than a permanent shift
  3. Set a timeframe for the experiment (e.g., 2-3 months)
  4. Communicate the experiment to your team and audience
  5. Gather feedback and data throughout the experiment
  6. Evaluate results and decide whether to implement permanently, adjust, or end the experiment

Resources:

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