Affiliate marketing still works? Plus private podcasting with Ripple

In this episode of The Creator Toolbox, we dive into a bunch of cool topics that every creator should be thinking about. First up, we talk about private podcasting and how it can be an awesome way to monetize your content and build a tight-knit community around your show. We then explore Ripple, a new tool designed by Brian Cassell, which combines private podcasting with community-building features—perfect for creators looking to offer exclusive content and interact more directly with their audience.

Next, we tackle the topic of affiliate marketing—is it dead? We debate how affiliate marketing has changed, the rise of massive conglomerates dominating search results, and the shift from blogging to influencer and podcast-driven affiliate deals. Spoiler: it's not dead, but it's definitely evolved. Lastly, we chat about community engagement and why it's key to not only getting feedback on your episodes but also improving your show over time. With tools like Ripple, you can make that process seamless and fun!

Key Takeaways:

1. Private podcasting is a great way to monetize your content and build a deeper connection with your core audience by offering exclusive content.
2. Community is key to engagement—letting your listeners interact with each other boosts loyalty and can help you improve your show with direct feedback.
3. Affiliate marketing isn’t dead, but it’s changed. Going niche and offering real value and education is now the best way to succeed with affiliate deals.
4. Leverage tools like Ripple to combine podcasting and community-building for both public and private podcasting—giving your listeners a place to engage.
5. Involve your audience in content creation—ask them what they want to hear, get their feedback, and let them feel ownership of your episodes.

Resources:

• Ripple – A tool combining private podcasting and community-building. Learn more: ripple.fm
• Bootstrap Web Podcast – Hosted by Brian Cassell and Jordan Gal, discussing building businesses and creating products. Check it out here
• Indie Pod Community – Mentioned as an existing space for creators and podcasters to connect and discuss all things podcasting.

Timestamps:

00:00 - Intro

00:52 - Mangoes and Thailand (Jacob’s adventures)

02:00 - Private podcasting and monetization options

05:00 - Ripple

10:00 - Building communities around podcasts: Public vs. private

15:00 - Should we use Ripple for our show? The debate begins

18:10 - Is affiliate marketing dead? The evolution of the industry

24:00 - The impact of big media conglomerates on affiliate marketing

29:00 - How creators can still win with affiliate deals

31:00 - Engaging superfans with private content and low-production podcasts

35:00 - Community-driven content creation: A secret to better episodes

40:00 - Final thoughts