Barbell YouTube Strategies, Updated Video Set-Ups and Jacob's Photography Going Viral

In this episode of The Creator Toolbox, we kick things off with Jacob's viral Northern Lights photography story. He shares how his stunning images went a bit loopy online and how he used Shopify to capitalise on print-on-demand sales. 

Colin then breaks down his current video lighting setup, discussing the best ways to use softboxes, LED panels, and smart lights like Philips Hue to create professionally lit backgrounds and achieve a high-quality video feel.

We then get into the barbell strategy for video content creation, where we either go all-in with highly-produced content or keep it rough and ready to deliver quick, relevant videos. 

This episode is perfect for podcasters and content creators who want practical advice on streamlining production, enhancing video aesthetics, and avoiding burnout. 

We also highlight a Creator of the Week, David Larbi, and his podcast, "Mindful Moments," as a great example for solo podcasters looking to build a deep connection with their audience.

Timestamps:

00:00 – Intro

03:00 – Going Viral

07:45 – Monetizing Creative Work

12:00 – Professional Video Lighting

20:30 – Optimising Video Backgrounds

25:00 – Creator of the Week

29:50 – Barbell Content Strategy

35:30 – Boosting Productivity

45:00 – Creative Energy Management

47:00 – Outro and Call to Action